Privacy Policy for the Website kersten.de

for the company


KERSTEN Elektrostatik GmbH
Walter-Knoell-Str. 3 | D-79115 Freiburg

Stand: 24.08.2025
Autor: Sven Bartsch, DSB Secure Data GmbH


1 Data protection at a glance


1.1 General information

Thank you for your interest in our website. The protection of your personal data when you visit our website is of particular importance to the management of KERSTEN Elektrostatik GmbH. The following information provides an overview of how we process your personal data and your rights under data protection law. Personal data is any data that can be related to you personally, e.g. name, address, email addresses, user behavior.
If a data subject wishes to use special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject. Processing is always carried out in accordance with the EU General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to KERSTEN Elektrostatik GmbH.
KERSTEN Elektrostatik GmbH, as the data controller, has implemented technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website against loss, destruction, access, modification, or distribution of your data by unauthorized persons. This also includes the use of SSL or TLS encryption on this site for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Nevertheless, absolute protection cannot be guaranteed due to fundamental security gaps in Internet-based data transmission.


1.2 Responsible for data processing

The responsible party in accordance with Art. 4 (7) GDPR and the applicable country-specific data protection regulations is:

KERSTEN Elektrostatik GmbH
Walter-Knoell-Str. 3 | D – 79115 Freiburg
+49 761 47944-0 | info(at)kersten.de

Please send general questions about data protection at KERSTEN Elektrostatik GmbH to datenschutz(at)kersten.de.
You can contact our data protection officer by mail at the above address with the addition “Data Protection Officer” or by email at: datenschutzbeauftragter(at)kersten.de.
The receipt of emails may be disrupted in exceptional cases for technical or operational reasons. Please ensure that time-sensitive messages are also sent by post or fax. Please note that communication by email is fundamentally insecure, as there is a possibility of third parties gaining access to and manipulating the content. Confidential data should never be transmitted unencrypted by email.


1.3 How do we collect your data?

Your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.
Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.


1.4 What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.


1.5 Who receives my data?

Unless otherwise specified in the detailed descriptions of the offers, those departments within our company that need your data to fulfill our contractual and legal obligations or to implement our legitimate interests will have access to your data. We will only pass on information about you outside the company if this is permitted or required by legal or official notification obligations.
If we use contracted service providers for individual functions of our offering, these have been carefully selected and commissioned by us, are bound by our instructions, and are regularly monitored. Your personal data may be processed on the basis of data processing agreements in accordance with Art. 28 GDPR, and we ensure that the processing of personal data is carried out in accordance with the provisions of the GDPR.


1.6 Note on data transfer to third countries that are not secure in terms of data protection law and transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure in terms of data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries that are not secure in terms of data protection.
We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that of the EU. Data transfers to the US are therefore permissible if the recipient is certified under the EU-US Data Privacy Framework (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including data recipients, can be found in this privacy policy.


1.7 General information on the legal basis for data processing on this web-site

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, if special categories of data are processed in accordance with Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time with effect for the future. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The relevant legal basis in each individual case is explained in the following paragraphs of this privacy policy.


1.8 Storage period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.


2 Your rights


2.1 Information, correction, and deletion

Within the framework of the applicable legal provisions, you have the right to receive information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time with any questions you may have about this or other topics related to personal data.


2.2 Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
  • If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may—apart from its storage—only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.


2.3 Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.


2.4 Right to object to data collection in specific cases and to direct markting (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(f) GDPR, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME FOR REASONS RELATING TO YOUR PARTICULAR SITUATION. IF YOU OBJECT, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION NOTICE. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).


2.5 Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.


2.6 Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedy.
In the case of Baden-Württemberg, this is the State Commissioner for Data Protection and Freedom of Information, Königstrasse 10 a, 70173 Stuttgart.


3 Data collection on our website


3.1 External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the hoster’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.
The hoster is used for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast, efficient, and reliable provision of our online offering by a professional provider in accordance with Art. 6 (1) (f) GDPR.
Our host will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data. To ensure data protection-compliant processing, we have concluded a contract for order processing with our host.


3.2 Use of server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

The legal basis for the temporary storage of data and log files is based on Art. 6 (1) lit. f GDPR. As website operators, we have a legitimate interest in the smooth connection of the website, a technically error-free presentation and optimization of our website, and the evaluation of system security and stability. We use the server log files for this purpose. However, the provider reserves the right to check the log data retrospectively if there are concrete indications of justified suspicion of illegal use.


3.3 Use of cookies

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function) or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and § 25 (1) TDDDG); consent can be revoked at any time with effect for the future.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.
If cookies are used by third-party companies or for analysis purposes, we will inform you separately in this privacy policy and, if necessary, ask for your consent.


Real Cookie Banner

Our website uses consent technology from Real Cookie Banner to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by devowl.io GmbH, Tannet 12, 94539 Grafling (hereinafter referred to as “Real Cookie Banner”).
Real Cookie Banner is installed locally on our servers, so no connection is established to the servers of the Real Cookie Banner provider. Real Cookie Banner stores a cookie in your browser in order to be able to assign the consents you have given or their revocation. The data collected in this way is stored until you request us to delete it, delete the Real Cookie Banner cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.
KERSTEN Elektrostatik GmbH Data Policy 10/18
Real Cookie Banner is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) lit. c GDPR.


3.4 Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 (1) lit. b GDPR, provided that your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR).
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.


3.5 Enquiries by email, telephone, or fax

If you contact us by email, telephone, or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; consent can be revoked at any time with effect for the future. The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.


3.6 Handling of applicant data

We offer you the opportunity to apply for a position with us (e.g., by email, post, or via our online application form). Below, we provide information about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection law and all other legal provisions, and that your data will be treated as strictly confidential.


3.6.1 Scope and purpose of data collection

When you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, etc.) to the extent necessary to decide whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) (initiation of an employment relationship), Article 6(1)(b) of the GDPR (general contract initiation) and—if you have given your consent—Article 6(1)(a) of the GDPR. Consent can be revoked at any time with effect for the future. Your personal data will only be passed on within our company to persons involved in processing your application.
If your application is successful, the data you submit will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6 (1) (b) GDPR for the purpose of implementing the employment relationship.


3.6.2 Data retention period

If we are unable to offer you a position, you reject a job offer, or you withdraw your application, we reserve the right to store the data you have provided on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The storage serves in particular for verification purposes in the event of a legal dispute. If it is apparent that the data will be required after the expiry of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.
Longer storage may also take place if you have given your consent (Art. 6 (1) (a) GDPR) or if statutory retention obligations prevent deletion. Consent can be revoked at any time with effect for the future.


4 Analysis tools and advertising

When you visit this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs. Detailed information about these analysis programs can be found in the following section.


4.1 Google Tag Manager

We use Google Tag Manager. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely to manage and display the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time with effect for the future. In addition, the website operator has a legitimate interest in the context of Art. in the quick and uncomplicated integration and management of various tools on its website.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.


4.2 Google Analytics GA4

This website uses Google Analytics for web analysis. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and user origin. This data is assigned to the user’s respective end device. It is not assigned to a user ID.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time with effect for the future.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.


IP anonymization

Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the opera-tor of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.


Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.


Order processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.


5 Plugins and tools


5.1 Font Awesome

This site uses Font Awesome for the uniform display of fonts and symbols. The provider is Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.
When you visit a page, your browser loads the required fonts into your browser cache to display texts, fonts, and symbols correctly. For this purpose, the browser you are using must connect to the Font Awesome servers. This allows Font Awesome to know that this website has been accessed via your IP address. The use of Font Awesome is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the uniform presentation of the typeface on our website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
If your browser does not support Font Awesome, a standard font from your computer will be used.
Further information about Font Awesome can be found in Font Awesome’s privacy policy at: https://fontawesome.com/privacy.


5.2 Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as ‘reCAPTCHA’) on our website. This is a service provided by Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
reCAPTCHA is used to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. reCAPTCHA evaluates various information for the analysis (e.g., IP address, length of time the website visitor stays on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.
The storage and analysis of data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
For more information about Google reCAPTCHA, please refer to Google’s privacy policy and Google’s terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.


5.3 Wordfence

We have integrated Wordfence into this website. The provider is Defiant Inc., Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter “Wordfence”).
Wordfence serves to protect our website from unwanted access or malicious cyber attacks. For this purpose, our website establishes a permanent connection to the Wordfence servers so that Wordfence can compare its databases with the accesses made on our website and block them if necessary.
The use of Wordfence is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyber attacks. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.wordfence.com/help/general-data-protection-regulation/.


5.4 Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to embed map material on our website.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of uniform font display. When you access Google Maps, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
The use of Google Maps is in the interest of an appealing presentation of our online offerings and to make it easy to find the locations we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
For more information on how user data is handled, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.


6 Our social media presence


6.1 Purpose of data processing on social media platforms

We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.
The purpose of these social media presences is public relations, i.e., to provide our customers with information about offers, products, and news, and, of course, to interact with our visitors on the various platforms on all these topics, including responding to relevant inquiries. Visiting our social media platform for purely informational purposes is generally possible without actively providing or collecting personal data.
In addition, social media platforms offer the possibility to leave a wide variety of content such as videos, images, messages, and comments (posts) on our company profiles. In the event of illegal or inappropriate posts and content on our presence (including, among other things, infringing or illegal posts, hate comments, offensive comments (explicitly sexual content) or attachments such as images or videos, as well as violations of copyrights, personal rights, and criminal laws), we are responsible for their deletion together with the platform operator. In the case of direct communication addressed to us (personal private message, letter, or email), the operator has no influence.
Social media platforms can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., Like buttons or advertising banners). Visiting our social media sites may trigger numerous data processing operations that are relevant to data protection. These include, for example:

  • The entire infrastructure of the social media platforms is the responsibility of the respective operator. The operator maintains its own data protection provisions and a corresponding user relationship with you if you are a registered user.
  • If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection is carried out, for example, via cookies that are stored on your device or by recording your IP address.
  • With the help of the data collected in this way, the operators of social media portals can create user profiles that store your preferences and interests. This allows interest-based advertising to be displayed to you both within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or have been logged in.

Please note that we cannot track all processing operations on social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.
Wherever possible, we take care to design our social media offerings to be as privacy-friendly as possible.


6.1.1 Legal basis

Our social media presence serves our public relations work, is intended to ensure the most compre-hensive possible presence on the Internet, and enables us to effectively process inquiries addressed to us by our users and visitors in order to maintain and promote customer satisfaction. This constitu-tes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.
The analysis processes initiated by social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).


6.1.2 Controller and assertion of rights

When you visit one of our social media sites, we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data portability, and complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook).
Please note that despite our joint responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our options are largely de-termined by the corporate policy of the respective provider.


6.1.3 Storage period

The data collected directly by us via our social media presence will be deleted from our systems as soon as you request us to do so, revoke your consent to storage, or the purpose for data storage no longer applies. Mandatory legal provisions—in particular retention periods—remain unaffected.
We have no influence on the storage period of your data stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g., in their privacy policies, see below). Stored cookies remain on your device until you delete them. Public posts made by you on one of our social media sites will generally remain there indefinitely. Of course, you have the option of deleting the post yourself, if possible. As described above, we reserve the right to independently delete illegal or inappropriate posts and content on our site.
We have no influence over the deletion of your data or content by the social media platform operator. The data protection regulations of the respective platform operators apply in addition to this.


6.1.4 Social networks in detail

  • Facebook: We have a profile on Facebook. This service is provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter referred to as Meta). According to Meta, the data collected is also transferred to the USA and other third countries.
    We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we and Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
    Data transfer to the US is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
    For details, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
    The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
    You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
  • XING: We have a profile on XING. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.
    For details on how they handle your personal data, please refer to XING’s data protection information: https://privacy.xing.com/de/datenschutzerklaerung.
  • LinkedIn: We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
    If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
    Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
    For details on how they handle your personal data, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
    The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448.


7 Changes to our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g., when introducing new services. The new privacy policy will then apply to your next visit.